Digital video is the perfect tool for promoting your business’ products and services to potential customers. It’s also an effective tool for introducing your company to new employees and providing them with consistent, high-quality training.
No matter what you sell, your number-one goal is to persuade more and more customers to buy. There are many ways to promote your company and its products or services. One way that has been gaining popularity recently is digital video. Video can be used in many ways, such as trade show presentations, video business cards, direct-mail DVD's and internet video for your company’s website. Regardless of how it's used, video can help you sell more, and Video Artistry has the expertise and technology to get you there.
Video is an extremely powerful communication medium for three reasons:
1. People are drawn to the technology
We live in a digital society. Video is a huge part of this revolution. People are drawn to the technology almost instinctively. Our families and our friends often gather around the television to be entertained. Video is a medium that we have all become extremely familiar and comfortable with.
2. Existing infrastructure allows easy use by the majority of the population
Along with being a familiar method for communicating to your potential customers, digital video is supported by a very expansive infrastructure. Nearly everyone has a DVD player at home or in their computer. Web video is a budding, booming form of communication that most people can easily navigate.
3. More detailed communication than other forms of media
With video you can showcase the features, benefits, and quality of your products or services in ways that other media can’t. Perhaps you want to highlight the business itself, drawing attention to a new technology or special process, for example. Using video as a promotional tool is a smart decision!
Providing thorough and effective training to employees is one of the greatest challenges an employer faces. Good training is critical to achieving high levels of productivity and autonomy.
However, the time and effort involved in delivering proper training can quickly exhaust an employer's training budget and strain valuable technical resources. Video Artistry create customized training videos for your company and free up your technical resources to perform other critical tasks. Training on video ensures that your employees hear a consistent message and allows training sessions to be set up with minimum personnel requirements.
You could even go so far as to set up a training library, either on DVD or on a dedicated server space. This way employees can receive training at any time, and at their own pace. Contact us today to learn how we can help improve your training program!
Is your company hosting a conference or seminar? If so, you should consider capturing it on video, which is a cost-effective method for sharing the information with those who are unable to attend. If you a speaker or presenter, perhaps you would like to have a video to supplement your presentation.
How do I get started? I want to hire Video Artistry.
Once you’ve decided that you need our services, simply give us a call and let us know what you need. We will set up a meeting with you to discuss your project further.
I know what I want to accomplish, but I’m not sure about the video product I need. Can you help?
Yes. When we meet with you we will focus on your specific goals and help you develop a solution that focuses on achieving those goals.
How do you develop a concept for our video?
Video Artistry produces its corporate videos from a script that you will approve. We can either assist your company in writing a script or we can write the script in its entirety based on your objectives.
Can we use our own staff as the stars of our production or will you hire actors?
Using your own staff is a great way to reduce the cost of a video production. Our requirement for using in-house actors is that they be available without interruptions while we are shooting. We can easily hire professional talent if your staff is unavailable or unwilling to be in front of the camera.
How long will you be in our facility?
This depends on the complexity of your project. Most projects will involve only 1-2 days of shooting.
